Chances are, even if you haven’t heard of Ello, you’ve heard of Facebook’s interesting relationship with your data and their advertisers. Ello is supposed to be an alternative to Facebook without the things that have been driving Facebook users away. According to Ello’s manifesto:
Your social network is owned by advertisers.
Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
Will it be the next Facebook? I can’t say for sure. What I can say is that I rather like Ello so far. The interface is clean and uncluttered, and it’s fairly intuitive and user-friendly. I think the header size, at up to 1800 x 1013, is kind of unnecessarily huge (I foresee obnoxious profile headers being an annoyance for me in the future). I also hate still having to have a Facebook account purely because of the amount of crap I have tied to it, so I’m hoping Ello gets to the point where I’ll be able to use that as my alternate login or signup for things like Spotify instead. All told, I’m stoked to finally have an account set up and will be very interested to see how (or if) Ello takes off.
Are you an Ello user? You can find me here. We can be buddies.
Curious about what you can do about companies profiting off of your data without your consent? You may want to check out Youdata.